INSIGHTS
Where brand drift begins — and what leaders can do about it.
Perspectives on brand integrity, leadership alignment, growth, and organizational change — examining the upstream decisions that shape what customers, employees, and markets eventually experience downstream.
Featured Insight
on
4 min
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by
Kim Anderson
Your brand problem is sitting in the wrong department
Brand drift compounds quietly and shows up as longer sales cycles, higher churn, and awkward diligence calls. The fix sits above the CMO.
Latest Insights
on
Sep 23, 2026
2 min
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Stop saying “Brand” in the boardroom
The word brand gets filed in the marketing drawer. Try talking about sales cycles, retention, and time to hire instead.
on
Sep 23, 2026
3 min
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Five questions that show whether your brand is holding together
Five questions to ask in your next leadership meeting. They take ten minutes and tell you whether your brand is holding together.