Upstream Consulting
Last updated: October 7, 2026

Upstream Consulting respects your privacy and is committed to handling personal information responsibly. This notice explains how we collect, use, and protect information shared through our website, business communications, and research activities.

Information We Collect

We may collect personal information that you voluntarily provide when you contact us, inquire about advisory services, request information, or express interest in participating in research.

This may include your name, email address, company, professional title, contact details, and information you choose to share.

Our website and its service providers may also collect technical information, such as browser type, IP address, and website usage data.

How We Use Information

We use personal information to:

• Respond to inquiries and communicate about our services.

• Coordinate meetings, interviews, and research participation.

• Conduct research and develop insights related to brand integrity.

• Provide requested information and materials.

• Maintain and improve our website and business operations.

Research Participation and Confidentiality

Upstream Consulting conducts research exploring how organizations maintain brand integrity as they grow, evolve, and change.

Participation in research studies is voluntary. Information gathered through interviews, surveys, and related activities may be analyzed to identify broader patterns and insights.

Published research findings are intended to be presented in aggregate or in a manner that does not identify individual participants or organizations without their permission.

Additional confidentiality provisions and research participation terms may be provided separately for specific studies.

Information Sharing

We may use trusted third-party service providers to support website hosting, communications, scheduling, research administration, and business operations.

We do not sell personal information. We may disclose information when required by applicable law.

Cookies and Website Analytics

Our website may use cookies and similar technologies for essential functionality, performance, and analytics. The specific technologies used may change over time.

Data Retention and Security

We retain personal information for as long as reasonably necessary for the purposes described in this notice, subject to applicable legal obligations.

We take reasonable measures to protect information from unauthorized access, use, or disclosure.

Your Privacy Choices

You may contact us to ask questions about personal information you have provided, or request that we update or delete it, subject to applicable legal and operational requirements.

Updates to This Notice

We may update this Privacy Notice periodically to reflect changes in our business practices, research activities, or applicable requirements. Updates will be posted on this page.

Contact

For questions about this Privacy Notice or how information is handled, please contact:

Upstream Consulting
privacy@upstreambrandadvisory.com

San Francisco, California
www.upstreambrandadvisory.com